Liverpool lose sponsor ahead of 2020/21 season as Western Union ends partnership with Premier League champions


Liverpool lost one of their main sponsors ahead of the new 2020/21 Premier League season, which could change the look of the Reds’ new Nike shirts.

Western Union has decided to end its partnership with the European and English champions after three years of their logo adorning the sleeves of the Liverpool shirt.

Liverpool shirt will look slightly different in the 2020/21 season

Liverpool were one of the first Premier League clubs to include the mark on their shirt sleeves when new rules came into effect in 2017.

The Merseyside club have reportedly signed a five-year deal with US finance company Western Union, worth an estimated £ 25million.

But the deal ended after just three years, which means their shirts will have a slightly different look on them next season, and why their recently unveiled Nike kits don’t have the now familiar “WU” logo on them. the sleeve.

According to the Evening Standard, Liverpool said they were happy to start the new season without a shirt sleeve sponsor.

And in a statement to the newspaper, Western Union explained why they had decided to end their partnership with the Reds.


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“The Western Union sponsorship of Liverpool Football Club has been very successful for both our business and our brand and we are very proud of what we and the club have accomplished over the past three seasons.

“However, we regularly assess all of our business, including sponsorship, and as our business and branding needs and goals continue to evolve we have made the decision not to continue sponsoring Liverpool Football Club. beyond the end of this period. season.

“We wish Liverpool FC continued success in the future and thank all club members for their support over the years.

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Liverpool are sure to be no shortage of offers from companies wishing to partner with the Premier League champions, and they could be selective about which logo they will brandish on their new Nike jerseys – the first in a lucrative deal with the American Sportswear Giants.

Fans of blue rival Everton have criticized their club’s partnership with famous online game Angry Birds, and neither Liverpool nor new Nike partners will want to jeopardize future shirt sales, but with a brand that is putting fans off.

This will be one of the top priorities for the club’s new business manager Matt Scammell, who moved to Anfield last month after nine years at Manchester United.

He replaces Billy Hogan, the man who brokered the £ 5million a year deal with Western Union, who has now risen to the post of chief executive after Peter Moore left.


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