Liverpool FC unveil their first Nike home shirt for the 2020-21 season

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                                Le Liverpool FC a dévoilé aujourd'hui le nouveau maillot domicile Nike pour la saison 2020-21, qui est désormais disponible en pré-commande.
                            

The first Reds stripe designed by Nike as part of the new partnership, the home jersey features a traditional vibrant red jersey, accented with teal and white around the V-neck and sleeves.

Red, white and teal have been a traditional colourway used throughout the club’s history, linked to the traditional crest, while also appearing as an important feature of the iconic LFC jersey since the club’s founding. in 1892.

Teal is also a color that represents the city of Liverpool, reminiscent of the shadow of the Liver Bird that sits atop the famous Liver Building.

The new kit is available for pre-order in store and online now and will go on general sale for in-store and online purchase starting Thursday, August 6. It’s also available now for early access from nike.com and all other Nike resellers from Thursday August 6.

“I have been part of the Nike family for quite some time now and have an incredible relationship with them,” said Virgil van Dijk. “I am very familiar with the quality of design and innovation that goes into making a kit like this. Coming out as champion next season with this kit will be really special.

LFC’s unique name and number style is also available again this season. The fonts have been designed to embody iconic features of Anfield and its surroundings and are in white for the outfield players’ shirts.

Following the success of the 2019-2020 season, supporters will also be able to purchase gold Premier League crests and the FIFA Club World Cup winners crest to add to their shirts.

Billy Hogan, CEO and Commercial Director of LFC, said: “We said in January, when we first announced the new partnership with Nike, that we expected them to become an incredible partner for the club. We are excited to begin this journey with Nike, the global leader in activewear, and look forward to working together to deliver performance and lifestyle products to our supporters for years to come.

To celebrate the launch of the kit, working with Red Neighbors, the club is also donating 100 homemade kits to young people in the Anfield area who made a difference in their local community during the lockdown.

The young people will be carefully selected by teachers from the 25 schools based near Anfield, local community leaders and the Red Neighbors team for the fantastic contribution they have made in supporting others in the area during these difficult times. .

Nike is also committed to supporting the local community and is working with Earl Jenkins and Kingsley United, who play as part of the Tiber Street Partnership, to lower barriers to entry and deliver fun and athletic programs for ages 4 to 16 years old. the community.

Nike will also be opening a brand new shop-in-shop experience in the Anfield retail store from Thursday August 6, where supporters can shop the entire Nike lineup, including the home kit, new training kit and collection. express lifestyle, which will also be launching that day.

                        

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