The partnership brings together the current champions of the Premier League, Europe and the Club World Cup with arguably the most famous sports brand in the world which, from today, will be the official supplier of Liverpool kits.
And this represents an important moment for Liverpool and Nike.
The Oregon-based brand sees the Reds as “a club steeped in tradition, having a unique relationship with the city and a dedicated fan base across the globe, complemented by their style and attitude on the pitch.”
Nike has pledged to serve the Anfield loyalists through “innovation, design and creative collaborations that will bring excitement and energy.”
Nike Europe Vice President and General Manager Bert Hoyt said: “We are very happy to partner with a global icon like Liverpool FC. This strategic partnership will strengthen Nike’s position as the best and most inclusive football brand in the world.
“As the next season begins, we look forward to providing the club and its supporters with innovative and stylish collections while continuing our shared ambition to inspire young people and future generations through brilliant football.
Meanwhile, Liverpool CEO and Commercial Director Billy Hogan, who was announced yesterday to succeed Peter Moore as CEO of the Reds, also spoke about the partnership.
“We said in January, when we first announced the new partnership with Nike, that we expected them to become an incredible partner for the club,” Hogan said.
“We are delighted to begin this journey with Nike, the global leader in activewear, and look forward to working together to deliver performance and lifestyle products to our supporters in the year to come.”
The Liverpool 2020/21 home shirt is a celebration of the new relationship.
Nike says it “recognizes the past, while setting the tone for future collections”.
Liverpool’s new home kit includes the traditional red jersey, red shorts and red socks.
The use of a brighter red exudes youth and vibrancy, complementing the traditional white and the introduction of teal on the home shirt.
Red, white and teal have been a traditional color combination for LFC over the years, especially when it comes to the traditional club crest.
The teal has another symbolic link to the city of Liverpool through the Liver Birds who so proudly gaze at the city from above the Liver Building and have been an important feature of the Liverpool shirt since the club was formed in 1892.
“I’ve been part of the Nike family for six years and we have an amazing relationship,” said world-class defender Virgil van Dijk.
“I am very familiar with the quality of design and innovation that goes into making a kit like this. Coming out as champion next season with this kit will be really special.
The home shirt has an elegant V-neck with white and teal stripes.
Stripes also appear on the sleeve trims and form hoops around the top of the socks.
On the back of the neck, the 96 emblem, enveloped in eternal flames, sits proudly in memory of the 96 children, women and men who lost their lives in Hillsborough.
The kit would benefit from the very latest innovations in Nike performance in terms of fit and moisture management. In keeping with Nike’s commitment to sustainability, Liverpool kits are made from 100% recycled polyester fabric, made from recycled plastic bottles.
Nike will equip the men’s, women’s and academic teams, as well as the coaching staff and will also provide support for the essential work of the LFC Foundation, the club’s official charity.
Nike Liverpool kit released
The new Liverpool home kit is available with early access for Nike members today in Europe.
Fans can order from nike.com or download the Nike app before the jersey is available in retailers worldwide on August 6.
Nike says they will create new ways for fans to access products first, connect with their favorite athletes more often, highlight incredible stories from the Liverpool community and champion the Next Wave young city creatives, via nike.com and the Nike App.
The partnership with the club will also see Nike committing to support a local community initiative in Toxteth, as part of Nike’s Made to Play commitment to getting kids moving through play and sport.
Nike, alongside the Anfield Wrap, is working with Earl Jenkins and Kingsley United – who play the Tiber Street Partnership – to lower barriers to entry and deliver fun and athletic programs for young people in the community.
This includes a scholarship program for a BAME coaching course, a BAME youth leadership forum in partnership with other organizations in the city, and for Kingsley United, based in Toxteth, to create a girls’ team.
Nike will also support school vacations and summer camps run by qualified coaches in a safe environment.
The Liverpool FC 2020-21 home shirt is available now for early access at nike.com and all retailers from August 6. It is also available for pre-order at LFC stores and online at store.liverpoolfc.com.
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