During Apple’s third-quarter 2020 winning appeal, Apple CFO Luca Maestri specifically referred to a new iPhone and clarified that the company expects its launch to be delayed. in 2020 compared to previous years.
Maestri said, “As you know, last year we started selling iPhones at the end of September. This year, we expect the supply to be available a few weeks later. ”
This is unheard of because Apple has never commented on the existence of a new iPhone, but the impact of the Covid-19 pandemic on the company’s finances – and future finances with a delay of l iPhone 12 on the horizon – has changed things a bit.
Later Maestri clarified, “I said in my remarks that a year ago we launched a new iPhone at the end of September. And I said this year the delivery of the new product would be a few weeks later. ”
It might seem simple at first, but Apple’s terminology here has been very specifically chosen and it may not affect how long you get to see the company unveil the iPhone 12 lineup advertised on scene.
When were we expecting the iPhone 12?
September 8 was the best guess for the iPhone 12 announcement. This was leaked by an established tipster called ihacktu, and it’s consistent with what we’ve seen from the company in other years previously.
Typically, Apple announces its new iPhone on a Tuesday in early September. It is usually the first or second week of the year. It then often puts the device on sale 10 days after that, with pre-orders taking place during that period between the announcement and the on-sale.
Maestri’s wording is specifically about when you can buy the new iPhone.
He referred to “the delivery of the new product,” which means Apple is specifically commenting on when the new iPhone 12 will go on sale. That doesn’t necessarily mean we’ll see the iPhone 12 announced later in the year. .
We saw a similar situation with the iPhone X in 2017. The handset was designed to be a reinvention of Apple devices and it launched on September 12 alongside the iPhone 8 and iPhone 8 Plus. , but was not on sale until November 3 of the same year.
Apple never publicly commented on why this phone was released later, but it is believed to have been related to supply chain issues where Apple was unable to secure an item of the device for the manufacturing process.
It’s similar to the effect the iPhone 12 is sure to experience this year. This is due to the closing and reopening of factories and manufacturing plants around the world throughout the Covid-19 pandemic.
Apple may also want to delay the release of the phone to try to coincide with the end of the pandemic. Apple stores across the United States are currently closed, and many in other countries have to limit customer numbers.
A new iPhone often brings a fervor of excitement to physical stores as well as online sales, so the company may want to limit that impact by pushing back the release date of its phones by a few weeks.
So what does this actually change?
This may change the date when you can buy the new iPhone 12 series, but it is not certain that this will change the time it is announced.
If Apple follows a schedule similar to 2017 with the iPhone X, the company could decide to keep an event in early September for the unveiling of its new iPhone. Instead, the delay would impact when you are able to purchase the product, not when you find out.
It looks like the phones will be delayed until October at the earliest. If the Tuesday September 8 announcement is correct, that would mean we would have expected the devices to go on sale September 18 in a normal iPhone cycle.
Maestri’s terminology of “a few” weeks suggests that this is postponed for at least three weeks. This likely means that you won’t be able to buy the phone until October 9, or maybe even later in the year.
How certain is all of this?
None of this is certain. These are all conjectures we can suggest based on previous iPhone launches and Apple’s specific way of announcing it, but these are weird times with the world trying to deal with Covid-19.
September is still a month away, so things may even change at Apple HQ to see a longer delay. We probably won’t know more until we hear directly from Apple about its plans for an event in September, if it does.
If this happens, we’ll be sure to be among the first to let you know.