As the COVID-19 pandemic has marked the end of weekly traditions like Tuesday tacos, wine Wednesdays and Sunday brunches, new habits such as ordering takeout and Friday night delivery can bring restaurants back economically. devastated from a point of no return.
According to a Washington Post report, companies are reporting an increase in the number of off-establishment meals in the second quarter of this year, with figures from market research firm Technomic doubling Friday and Saturday night to about 24% of total sales.
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Technomic collected data from 27,000 restaurant chains.
In addition, delivery tracking and loyalty-based marketing and financial service Rewards Network found that the average number of delivery and takeout orders since the start of the pandemic was 31% higher on Fridays and that the average dollar order value had increased by 34%.
Uber also saw an increase in Friday afternoon and evening orders and while Grubhub does not break out order trends by day of the week, second quarter results showed gross food sales had increased. 59% year over year.
But sit-down restaurants told The Post they also see some action on weekends – both on the sidewalk and in person – in the later weeks of summer. Some customers even brought their own chairs.
The owners have speculated that the convenience of eating out or on the sidewalk and the relative safety of take-out – the reduced delivery costs – have attracted curious restaurateurs looking for some sense of the normality.
A July poll by market research firm Mintel found that 60% of Americans were not yet comfortable sitting down to eat in a restaurant, and 44% were not even comfortable sitting down to eat in a restaurant. comfortable eating out. Hence the increase in take-out orders and the amount of food ordered.
Remote work and fewer cars also bode well for restaurants.
To welcome the movement and keep afloat amid the ongoing coronavirus pandemic, many restaurants have launched family take-out Friday meals and other creative tactics.
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The alternative is not pretty.
Yelp data released in late July showed that 60% of restaurants that had temporarily closed due to the virus – or around 16,000 – have since closed permanently.