Facebook launches Instagram Reels, competitor of TikTok


Instagram launched its short video feature, Reels, roughly on Wednesday, in an effort to compete with the fast-growing TikTok.Instead of functioning as a separate app, Reels can be found within the Instagram app itself by selecting “Reels” at the bottom of the Instagram camera. Reels allows users to create 15-second clips, like TikTok, and share them publicly or with friends in the Instagram app.

The editing software works much like TikTok. Users can overlay audio, select augmented reality effects, and download video clips in the same way.

Reels launched in Brazil last November, and Instagram expanded it to France and Germany in June and India in July. It is now available in the United States and several other markets.

Facebook, which owns Instagram, has a poor track record when it comes to cloning popular social media apps. He recently closed his Lasso app, which was his first attempt to copy TikTok with a standalone app. Facebook also recently shut down Hobbi, an app designed to compete with Pinterest. The company has had much more success adding popular features from rivals to Instagram and the regular Facebook app, such as when it added the Snapchat-based “Stories” feature.

“Reels gives people new ways to express themselves, to discover more of what they love about Instagram and to help anyone with the ambition to be a designer take center stage,” the company said in an article by blog.

Instagram announces new video productSource: Instagram

Source: Jessica Bursztynsky via TikTok

Facebook-owned Instagram is rushing at a vulnerable time for its biggest competitor, TikTok. The Trump administration has set eyes on TikTok, pushing its Chinese parent company ByteDance to cede the fast-growing segment and sell to a US-based company, or face banning for national security reasons.

Microsoft has since become the primary contender to take over most of TikTok and could close negotiations within three weeks, CNBC’s David Faber reported Wednesday.

The launch via Instagram, with the focus on TikTok’s issues, could bode well for Reels.

“We’re in a place where we have to be prepared to recognize when someone’s done something great and try to learn from it,” Instagram chief Adam Mosseri told NBC News earlier this year. , speaking of Snapchat.

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