Asked the Automotive News podcast about whether Tesla researched customers before designing the Cybertruck, Musk burst out laughing:
“Customer research? We just made a car that we thought was great and that looks super weird. I just wanted to make a futuristic battle tank – something that looks like it could come out Blade Runner or Aliens or something like that, but was also very functional.
Even before unveiling the Cybertruck, Musk was already saying that Tesla could still design a more traditional pickup with the Cybertruck’s powertrain if it wasn’t well received.
Now, after Tesla has received over 500,000 reservations for the Cybertruck, the CEO reiterates these comments:
“It may be a better sports car than a Porsche 911, a better truck than an F-150, and it’s armored and looks kind of like a kick from the future. That was the goal, to recognize that it could be a complete failure. But I wasn’t very worried about that because if it turns out that no one wants to buy a weird looking truck, we’ll build a normal truck, no problem. There are a lot of normal trucks that look roughly the same; you can hardly tell the difference. And of course, we could just make a copier truck; it’s easy. So that’s our fallback strategy. “
Design aside, Tesla is looking to make the Cybertruck a leader in the pickup truck segment in terms of functionality and performance.
“We really, basically make this truck like a North American kicker. The goal is to kick as much butt as possible with this truck. We want this to be something you can use to tow a boat, horse trailer, dig tree stumps out of the ground, think outside the box and you don’t have to worry about scratching the paint because it doesn’t. there is no painting. You could just crush some rocks and be fine.
The CEO has often joked about how Tesla “makes the best vehicles for the apocalypse”.
The Cybertruck could turn the joke into reality:
“So that’s probably useful in the apocalypse. Things seem more apocalyptic these days. Let me tell you, the truck you want in the apocalypse is the Cybertruck. “
Tesla plans to put the Cybertruck electric pickup into production at the end of 2021.
The automaker will start by offering both premium versions of the electric pickup starting at $ 50,000 and with up to 500 miles of range on a single charge.
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