Duchess of Cambridge’s floral mask prompts face to sell | UK News


It is a universally recognized truth that anything the Duchess of Cambridge wears sells for. Last week the so-called ‘Kate effect’ was used for public health when she was first pictured wearing a face mask.The £ 15 mask, from London-based children’s clothing brand Amaia, quickly sold out, while digital fashion aggregator Lyst reported an 185% increase in searches for ‘flower’ masks, “Liberty print” and “ditsy print” within 24 hours. .

The cheering pink and cream face covering looked carefully chosen, its delicate Liberty floral pattern reminiscent of 1940s tea dresses, cucumber sandwiches and buntings. The overall optics were also carefully choreographed, with the mask paired with a matching cream dress for a visit to the Baby Basics charity in Sheffield on Tuesday, and a pink and blue dress printed with roses for a visit to a nursing home. in the city. There, Prince William also wore a mask, in a complementary shade of cornflower blue.

Lizzo wears a mask to match her bikini. Photography: Lizzo

Wearing cheerful, upbeat masks and coordinating them with an outfit has become a trend. Celebrities and Instagram influencers have been experimenting with the visual possibilities of masks for months, sometimes to encourage others to do the same – posting photos with the hashtag #wearadamnmask, often for the sake of showing rather than for the benefit of others. of public health.

Jennifer Lopez wore glitter, pink Reese Witherspoon gingham, while Katie Holmes was tapped to make ditsy-print masks all the rage, complete with a topknot, on the streets of Los Angeles. Lizzo went so far as to wear a matching bikini, face mask and bright pink and grass green pineapple print gloves.

Abroad, heads of state and politicians – including Queen Mathilde of Belgium and Nancy Pelosi in the United States – have paired brightly colored floral masks with their dresses in an effort to encourage the wearing of masks among the public.

Masked Duchess of Cornwall

The Duchess of Cornwall wears a blue peacock Liberty print mask. Photograph: Chris Jackson / Getty

Members of the British Royal Family have been slower to adopt, perhaps not knowing where the wearing of the face mask is with their MO of noticeably emotion and chatter. The first UK royal to be pictured with a mask was the Duchess of Cornwall, who wore a royal blue peacock Liberty print fabric last week. The Duchess of Cambridge’s latest endorsement is perhaps more meaningful than it appears at first glance, making mask-wearing look good just before the rules were extended to galleries, cinemas and venues. worship Saturday.


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