Downtown Denver Partnership Launches Mass Sidewalk Sale to Boost Small Businesses

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DENVER – The Downtown Denver Partnership launched a massive sidewalk sale downtown this weekend in an effort to attract more shoppers to an area hit hard by the coronavirus pandemic.“It’s really hard to bring people together in a safe way right now,” said Emily Tucker, senior director of DDP. “And it’s really about supporting struggling retailers. They told us that they see a real boost in doing such things.

One of those retailers is the Moda Man men’s clothing store. Moda Man has made Denver’s iconic Larimer Square home for decades now.

“Moda Man has been around for a while,” owner Jon Johnson said.

And while Johnson has had many ups and downs, the pandemic is brand new.

“It’s tough,” Johnson said. “It was very difficult. Most people really come here for dinner. They don’t quite shop yet. ”

Thus, he hopes that moving certain media to the sidewalk will trigger sales.

“I’m excited for anything that will drive business and traffic here,” Johnson said.

“I think I’ve been shopping with Jon for four or five years,” said Kourtney Woods, who made it a point to stop on Saturday.

“I think it’s good to support where you are,” Woods said. “I am from here – born here, raised here. ”

This is exactly what the DDP hopes for.

“For months now, we’ve been supporting restaurants with increasing patio space,” Tucker said. “We wanted to do something similar for our retailers. ”

Increase proven success while meeting clients where they are most comfortable right now.

“Meet them out on the sidewalk,” Tucker said. “Bring the store outside, really. ”

“It was really wonderful to be here in the square,” said Katie Wagner, manager of Qinti, a Peruvian boutique on Larimer Square.

“It’s one of the finest yarns you can get in the world,” said Connor Koldeway, with Qinti. ” It’s incredible. Super soft, light and durable. ”

“It was very nice to be outside,” said Wagner. “I feel like a lot more people, including us, we’re a lot more comfortable being outside in the great outdoors – in beautiful Colorado weather.

It’s a space that just might be the best medicine for anyone looking to get out.

“We can have fun with a sidewalk sale and outdoor dining and a little bit of persistence through it all,” Tucker said. “The city center will be back. ”

“I am looking forward to a fantastic day today,” said Johnson.

The sidewalk sale continues on Sunday, August 23 from 12 p.m. to 6 p.m.



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