Disney’s recently acquired 20th Century Fox television studio is the latest to drop the ‘Fox’ name, with the company announcing today that it will rename the studio to only 20th Television, as part of a larger name change. great for all disney tv studios. .
Additionally, Fox 21 Television Studios is rebranded as Touchstone Television (a television brand that Disney ceased to use in 2007), as the company strives to remove the last traces of the Fox name from its assets. Disney is also using the rebranding to merge ABC Studios and its subsidiary ABC Signature under the ABC Signature banner.
New logos and ending cards will appear on TV shows this fall, including episodes of The simpsons, Family guy, american father, and Bob’s Burgers. Existing episodes on streaming and digital libraries will continue to carry the original logos.
The news comes after Disney adopted a similar name change for 20th Century Fox and Fox Searchlight Pictures film studios earlier this year, though those slightly more sensible fame simply ditched “Fox” to become 20th Century Studios and Searchlight Pictures. Why Disney decided to go for 20th Television over the more aesthetic “20th Century Television”, we may never know. (In all fairness, both names are pretty outdated considering we’re in the 21st century and have been for some time, but I’m digging deeper into the subject.)
The removal of “Fox” from its acquired brands was a requirement of the agreement that saw Disney take over the assets of 21st Century Fox last year, according to Variety. The aim is to avoid confusion between the Disney-owned parts of the old company and “New Fox,” which includes Fox Sports, Fox Business and the contentious Fox News, as well as ownership of the Fox television channel. .