Cheetos launches official Mac n ‘Cheese as Kraft takes on the breakfast market

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Mac and cheese has a moment.

Earlier this week, Kraft launched a contest for fans to win limited-edition boxes of the rebranded classic breakfast dish, after it was revealed that parents were serving their kids mac and cheese for the breakfast. breakfast during the pandemic.

Parents can now choose more interesting flavors for their children’s first meal of the day.

On Wednesday, Cheetos – owned by PepsiCo – announced that it is releasing its own flavors of mac and cheese.

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Fans and restaurants alike have already added Cheetos to their own cheese pasta dishes – as well as other dishes – but this is the first time that Cheetos has launched their own mac and cheese flavors.

Cheetos markets three flavors of mac and cheese in individual boxes and cups. The flavors are Bold & Cheesy, Flamin ‘Hot and Cheesy Jalapeño. (PRNewsfoto / Cheetos)

Cheetos Mac ‘n Cheese will be available in three flavors: Bold & Cheesy, Flamin’ Hot and Cheesy Jalapeño, according to the announcement.

The Cheetos flavored mac and cheese will be available in individual boxes and mugs starting Saturday at Walmart stores, but the product is expected to be in other retailers by 2021.

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According to the ad, the suggested retail price is 98 cents per box.

As of Wednesday, 12 packs of Mac ‘n Cheese Cheetos were available for delivery on Walmart.com for $ 11.76.

Unlike some other types of boxed mac and cheese, the Cheetos version will use “corkscrew pasta noodles” to look like “Chester’s cheetah tail,” the ad says.

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“We have seen incredible culinary creativity from our Cheetos fans over the years, taking our product and using [it] as a real ingredient in recipes – whether in restaurants, or now more than ever at home, “Rachel Ferdinando, North American senior vice president of Frito-Lay and chief marketing officer, said in a statement.

“Cheetos Mac ‘n Cheese borrows this culinary inspiration to provide a playful mix of an ordinary fan favorite,” Ferdinando added. the climb. ”

According to the announcement, Cheetos Mac ‘n Cheese was a combined effort between Frito-Lay North America and Quaker Foods North America – two branches of PepsiCo.

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