A red carpet at the wheel. Gift bags with masks and hand sanitizer. Waiters knock on car windows to offer gourmet boxed dinners. This is the celebrity charity event in the COVID-19 era.
On Friday night, 90 cars zoomed into the roof of the Grove parking lot for a driving screening of Mad Max: Fury Road for the benefit of Charlize Theron’s awareness project in Africa. The evening, a joint effort of Theron’s nonprofit, real estate and event agency Caruso CH Cre8tive, offered an inventive answer to a current dilemma: at a time when philanthropic dollars are more desperately needed than ever. and traditional gatherings are verboten, how do you plan? the kind of party that gets people to open their wallets?
For Theron’s CTAOP, the response was an old-fashioned event. “The drive-ins are my goddamn jam,” Theron said, addressing the car crowd while wearing a mask and a black Dior t-shirt that read “We should all be feminists,” as attendees honked to affirm.
Before the film began, guests walked through a green screen photo booth simulating a chase scene from the film and witnessed a live stunt performance sending clouds of smoke and burning rubber into the air. Event staff members delivered boxed dinners of fried chicken and baked crab rolls from Blue Ribbon Sushi, Edoardo Baldi’s Edo sweet corn meatballs and ravioli, macaroons Ladurée lemon, chocolates from the Maui Ku’ia estate and – of course – popcorn and candy.
To minimize contact, event organizers sent gift bags from guests to their homes before the ceremony, along with bottles of Dior J’adore perfume (Theron is a spokesperson for Dior), disinfectant for iS Clinical hands and Beautycounter serum, and canned cocktails including Absolut Vodka Soda. , Heineken beer and Babe rosé. The front row of the drive-in event was surrounded by Porsches provided by the sponsors.
Event host Aisha Tyler implored attendees to vote and wear their masks, and she and Theron Road of fury Co-star Nicholas Hoult participated in a pre-screening Q&A hosted by the New York Times’ Kyle Buchanan.
The South African-born actress, who created CTAOP in 2007 to help fight HIV in her home country, noted the impact the current global health crisis is likely to have on the region served. through his charity. ” In developed countries, [COVID] is going to be devastating, ”Theron said. This will take the work we did in HIV prevention, malaria prevention back a decade. ”
Earlier this year, Theron and CTAOP teamed up with the Entertainment Industry Foundation and CARE to launch the Together for Her campaign to address gender-based violence during COVID-19. Theron and CTAOP have committed $ 1 million to COVID-19 relief efforts, including $ 500,000 specifically for Ensemble pour elle.
During Q&A, Theron and Hoult reflected on the impact of the 2015 post-apocalyptic action film on their careers – “I knew I really came in as an actor when there was a scene. where you spat in my face, ”Hoult told Theron. They also touched on the weird contemporary resonance of the film, in which Tom Hardy’s Mad Max wears a metal mask and Theron’s Furiosa tries to survive and hold onto his humanity in a bleak, resource-poor future.
“We’re basically dressed like Tom Hardy in the movie,” Theron said. “We wear muzzles to protect ourselves. I always felt that this story was an uplifting tale. It seems so imminent. The story of finding community and belonging and finding your tribe really resonated with me. We must do better. We have to take care of each other. “
How You Host a Celebrity Charity Event in the Age of Covid: A drive-in screening of Fury Road @TheGroveLA for Charlize Theron’s Africa Outreach Project. pic.twitter.com/gBS5zgiLpI
– Rebecca Keegan (@ThatRebecca) 1 août 2020