Canadian Brewery Apologizes For Maori Beer Name “Huruhuru”


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The Canadian company said it used the word to mean its beer was “as light as a feather”

A Canadian brewery has apologized for unintentionally naming one of its beers after a Maori word commonly used for pubic hair.

Hell’s Basement Brewery in Alberta said it launched its Huruhuru lager two years ago, believing it to mean “feather.”

But Maori TV personality Te Hamua Nikora pointed out the common interpretation of the word in a Facebook video.

The founder of the brewery said the product will now be renamed.

“We recognize that we did not consider the common use of the term huruhuru to be a reference to pubic hair, and that consulting a Maori representative would have been a better reference than online dictionaries,” Mike Patriquin told the Canadian channel CBC.

“We want to make it clear that our intention was not to undermine, appropriate or offend Maori culture or people in any way; to those who do not feel respected, we apologize ”.

Mr Nikora also criticized a leather store in New Zealand for using the name Huruhuru and said he contacted the store and the brewery for the mistake.

“Some people call it appreciation, I call it ownership,” he said.

“It’s this disease of the law that they have. Stop him. Use your own language. ”

A spokesperson for the New Zealand leather store told the RNZ news site that they did not want to offend the name – they meant wool, feather or fur.

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