This is a thorny mistake.
A beer brand and a leather company have found themselves in the crosshairs of New Zealanders after accidentally naming a product and company ‘pubic hair’ in their native language.
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Canadian brewery Hell’s Basement and a New Zealand leather company in Wellington use the word “huruhuru” in the island’s indigenous language, te reo Māori. When translated into English, the word means pubis.
“Some people call it appreciation; I call it appropriation, “TeHamua Nikora, TV personality and Maori te reo advocate, said in a Facebook video posted on August 3.” If you sell leather, call it leather. Don’t call it pubic hair unless you sell pubic hair, and don’t call it pubic hair unless you do it with pubic hair. ”
Hell’s Basement called their pale New Zealand ale ‘Huruhuru’, while the leatherworker named his store after the intimate word believing it actually meant ‘feather’.
Nikora contacted both stores to break the unfortunate news and asked them to stick to their own language while trying to promote their products.
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“You guys have to know when Maori look at your store name, they won’t see feathers. . . They’re going to see pubic hair, ”Nikora said in the video after confronting the owner of the leather store, Aynur Karakoc. “And no Maori is going to walk into your store and buy pubic hair. Why buy pubic hair when you can get your own pubis for free? ”
He added, “’Huruhuru’ do you think you are? ”
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Moss outfit co-founder Mike Patriquin also later admitted he thought the word actually meant “feather.”
“We haven’t realized the potential to offend with our artistic interpretation and, given the response, we will try to do better in the future,” Patriquin told Radio New Zealand. “We want to be particularly clear that our intention was not to harm Maori culture or people in any way; to those who do not feel respected, we apologize.
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The owner added that despite the boo-boo, pubic hair isn’t a bad thing.
“We also don’t think pubic hair is a shame, although we admit it doesn’t go well with beer. We are all human after all, ”he said.