In addition to announcing new iMac models this morning, Apple took to its newsroom PR blog today to announce that prominent executive Phil Schiller is stepping down as vice president of global marketing. . However, he will continue as an “Apple Fellow,” and Schiller will still oversee various aspects of the App Store and Apple events. Schiller has been with Apple since 1987.
Greg Joswiak, one of Schiller’s lieutenants and a 20-year Apple veteran, will take on Schiller’s previous role and title. He is known as “Joz” by his colleagues, and he previously led marketing for specific Apple products, such as the first iPhone.
Apple executives have made two public statements. First, CEO Tim Cook said:
Phil helped make Apple the company it is today, and his contributions are vast, sweeping and deep. In this new role, he will continue to provide the incredible partnership of thought and guidance that defined his decades at Apple. Joz’s many years of leadership in the product marketing organization make him a perfect fit for this new role and will ensure a seamless transition at a time when the team is engaged in such important and exciting work. I am delighted that the entire management team benefits from his collaboration, his ideas and his energy.
And here’s the statement from Schiller himself:
A dream come true for me to work at Apple, on so many products that I love, with all of these great friends – Steve, Tim and many more. I started at Apple when I was 27, this year I turned 60 and it’s time to plan some changes in my life. I will continue to work here as long as they have me, I bleed six colors, but I also want to make time in the years to come for my family, friends and a few personal projects that are close to my heart.
Apple has seen other major executive departures over the past two years, including former chief design officer Jony Ive (who, like Schiller, said his involvement will continue at reduced capacity) and Angela Ahrendts, head of design. retail.
One of the roles Schiller has had and looks like he will continue to play is leading the App Store approval and submission process. This aspect of Apple’s business has come under criticism recently, with multiple controversies and regulatory explorations. Some critics believe Apple’s application of various rules in the App Store is too restrictive, and others still argue that the company’s policies and revenue share are anti-competitive.
Apple – often through interviews or statements given by Schiller himself – has argued that it has promulgated and enforced its policies to ensure quality user experiences.
List image by Apple