AMC Theaters, which has been struggling since closing on March 17 due to the coronavirus pandemic, opened some of its doors on Thursday, charging customers just 15 cents to celebrate.
Of the 600 theaters across the country, 100 of them reopened on Thursday, including metropolitan areas like Atlanta, Chicago, Dallas, Miami, Las Vegas and St. Louis.
In an exclusive interview with Liz Claman of FOX Business, Adam Aron, CEO of AMC Entertainment Holdings Inc., said that although its theaters are limited in capacity, he was proud to report that they were “sold out” in several. of its theaters nationwide.
“Welcome America, back to the movies,” celebrated Aron. “We only sell 30 percent of our seats, so we are now sold almost across the country. ”
AMC THEATERS INVOICING “1920 PRICES” OF 15 CENTS PER TICKET ON OPENING DAY
AMC detailed the safety measures in place to curb the spread of the novel coronavirus such as frequent cleanings in partnership with Clorox, limited capacity for social distancing purposes, the requirement for masks for employees and members of the public, no cash accepted in concessions, no popcorn or drink refills and several hand sanitizer stations.
|AMC||AMC ENTERTAINMENT HOLDINGS INC||5,69||+0,30||+ 5,57%|
“We’ve been waiting for this for five months, and we’ve put a lot of time and effort into making sure we’re open safely, cleanly and responsibly,” Aron said on “The Claman Countdown”. “Everyone wears masks. Social distance is very important. We installed plexiglass shields. “
Beyond that, Aron says theaters have moved to “high tech,” listing measures such as electrostatic sprayers and HEPA air filters.
“You could eat on the floors of our theaters, they’ve never been so clean,” Aron boasted.
The low cost is roughly equivalent to what the founders of the company billed in 1920 when they started on a single screen movie theater in Kansas City, Missouri.
The opening day films did not include any new films. The lineup includes films such as “Empire Strikes Back”, “Black Panther”, “Grease”, “Ghostbusters” and “Back to the Future”.
AMC UNVEILS ITS “SAFE & CLEAN” REOPENING PLAN IN A NEW VIDEO
Starting August 21, older films will cost $ 5.
New versions such as “Unhinged”, “The New Mutants” and “Tenet” will start at $ 10 depending on location.
AMC AND UNIVERSAL REACH DEAL FOR THEATRIC EXCLUSIVITY AND RELEASE ON DEMAND
AMC hopes to reopen two-thirds of its sites by September 3. The company’s plans are dependent on state policies where major cities like New York and Los Angeles have not made progress in their reopening phases to license theaters.
The theater chain was originally scheduled to reopen its theaters on July 15 but has been delayed several times.
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