5 exhilarating moments in Latin music this week (August 8)

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From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest Latin music news every week. Here’s what happened in the Latin music world this week:


Los Tigres del Norte wants you to vote

This week, Los Tigres del Norte helped launch the new Voto Latino campaign, encouraging Latinos who are eligible to vote in the United States to go to the polls during elections. In a video message posted on August 3, a year after the El Paso shooting, where 23 Latinos were killed, the Mexican regional group said, “Today we want to turn our pain into action.” They also urged their fans to visit votolatino.org/elpaso to donate and register to vote in November. Watch the full video below:

International Perreo Day

To celebrate their new album Live le Perreo, reggaeton duo Jowell & Randy have declared August 7th International Perreo Day. “We are very proud of this new album. We are grateful to everyone who participated in the creation of each song, and we are so happy to be able to celebrate this release with all of our fans, who have joined us since day one. We want everyone to take advantage of this and join us today in celebrating the “Dia Internacional Del Perreo”, ”they said in an official statement. Jowell & Randy discussed their new album, their favorite tracks and having Bad Bunny as producer in an exclusive Billboard interview here.

New music for Mariah’s 21st birthday

For its 21st birthday on Friday August 7, in full swing Urbana Mariah dropped a special gift for her fans. The Miami-based singer, who rose to fame with her contagious “Perreito”, has released the official music video for “Tu Castigo,” in collaboration with Lyanno. The sultry, trap-infused reggaeton is about a man and a woman seeking revenge on their exes. “Your punishment will be sleeping with someone else who wants to be with me,” the choir said without excuse. “Tu Castigo” is part of Mariah’s debut EP Ordinary, which dropped on July 31 under Universal Music. Watch the official video below.

Hispanic Heritage Award 2020

Earlier this week, the Hispanic Heritage Foundation (HHF) revealed some exciting news for the upcoming 33rd Hispanic Heritage Awards. Presented by Target, the awards, which recognize the contributions and achievements of Latin American leaders in various fields while celebrating cultural pride and the great promise for America, will air on October 6 on PBS stations and air on PBS. .org. Unlike previous years, this year’s ceremony will not be live, but will feature filmed performances and award winning segments.

“More than ever, it is important to shine the spotlight on the enormous value Latinos bring to this great country that we all share, especially during this pandemic which has tragically affected the Latino community and other communities of color in a higher pace, ”said Jose Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation in an official statement. This year’s winners, artists, hosts and additional information will be announced in the coming months.

Meet Jessenia, rising Latin artist

From social media influencer to emerging music star, Jessenia has signed a deal with EQ Distro, an independent music distribution company under the Roc Nation label. The New York artist with proud Ecuadorian roots presented his latest production entitled “Phoenix”. On her Instagram account, where she garnered over three million subscribers, she explained that “the intention was to finally close the chapters on the exes that have haunted me with so much pain, to watch the lessons and to ‘move forward so that I can heal and in the process help others heal too. Jessenia plans to work on music in English and Spanish, paying homage to her Hispanic heritage. Listen below:



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