A lot is going on on YouTube right now.
At a time when many influencers are being canceled, “YouTube King” Shane Dawson – who has been called repeatedly for racism and other harmful behavior – is again in hot water.
Only this time, YouTube is taking serious action.
Today, YouTube confirmed in an email to CBC Kids News that the company has demonetized the three Dawson’s YouTube channels indefinitely.
When a YouTuber is demonetized, it means that he can no longer earn money with his videos through advertisements.
According to YouTube, the nature and impact of Dawson’s videos warranted action.History behind the penalty
The demonetization comes after Dawson posted a video on June 26 where he explicitly describes his past harmful behavior – and apologizes for it.
In total, Shane Dawson’s three YouTube channels have approximately 34 million subscribers. (Valerie Macon / Getty Images)
In the video “Taking Accountability”, Dawson – who joined YouTube in 2008 at the age of 19 – describes blackface cases, racist betrayals of “almost all races”, sexualization of minors and jokes about them. People with Disabilities.
Although he has been called many times before, Dawson said he often avoids the behavior and did not apologize to him.
“At this point, realize how many people I have hurt or how many people I have inspired to say horrible things, or do something horrible, to finally just admit it and be responsible worth losing everything for me. “
After Jenna Marbles
Dawson said she was inspired by comrade OG YouTuber Jenna Marbles for making the video after last week posting a video calling for her own racist actions.
In her video, Jenna Marbles apologized for a video she made in 2011 of her imitation of Nicki Minaj while she was in blackface. (Jenna Marbles / YouTube)
In the video, she said she would end her YouTube channel because of the videos she made in 2011 where she blackface and rapped on Asian stereotypes.
Despite Dawson’s apology, many fans and YouTubers said it still doesn’t go far enough, as he had not outlined any anti-racist action plans in the future.
They included popular YouTuber Adam McIntyre, who pointed out that Dawson continued to make money from the videos for years, even after apologizing for them.
Brands also cut ties
Target department store told Insider on Monday that staff would remove Dawson’s books from their stores.
US retailer Target is reportedly removing Dawson’s I hate myself: a collection of essays some stores. (Mike Blake / Reuters)
CBC Kids News has contacted Target to confirm this detail, but is still awaiting a response.
Other brands are also under pressure to sever ties with Dawson.
A petition to several makeup companies, including Morphe, who wears Dawson and Jeffree Star’s Conspiracy Palette had nearly 13,000 signatures on Thursday.
At this time, it is unclear whether Dawson will again be allowed to earn money with YouTube.
TOP IMAGE CREDIT: (Shane Dawson / YouTube)