At an internal Facebook meeting last week, Arbiter Of Truth Zuckerberg literally said that he had no plans to improve his cesspool on a social networking site:
“I guess all of these advertisers will be back on the platform soon enough.
We are not going to change our policies or our approach to anything because of a threat to a small percentage of our revenues. ”
Obviously, his own staff was as horrified as we were by the remarks, as one of them leaked a transcript of the meeting to The Information.
Facebook admitted the quotes were real – over which it probably had no choice, since a transcript suggests that a recording of the meeting exists.
To try to appease all the people rightly irritated by the cavalier attitude of Zuck, the company announced that it would make an appointment with Stop Hate For Profit, the group behind the boycott which now has more than 600 brands. The big names on the giant list include Starbucks, Coca-Cola, Honda, Ben & Jerry’s and Mars.
Meanwhile, global business chief Sir Nick Clegg (I bet you forgot he’s working on Facebook now) wrote an open letter to the advertising industry, titled Facebook does not take advantage of hatred. Yes really. Here is an exerpt:
“Facebook has been the subject of much criticism in recent weeks following its decision to authorize the controversial publications of President Trump and the concerns of many people, including companies that advertise on our platform, about of our approach to combating hate speech. I want to be unambiguous: Facebook does not profit from hatred. Billions of people use Facebook and Instagram because they have good experiences – they don’t want to see hate content, our advertisers don’t want to see it, and we don’t ”I don’t want to see it. There is no incentive for us to do anything but delete it. ”
You can read it all here.
Facebook also sent an email to its partners and advertising agencies to emphasize that it was doing everything it could against hate speech and bad actors on its platform. But behind closed doors, it is clearly less worried.
Another quote from the meeting transcript indicates that the boycott is just a “reputation and partner problem”, rather than something that actually affects their results.
According to the BBC, 9 of the 10 brands that spend the most on Facebook advertising in the UK still do. [BBC]