This Rolls-Royce was designed by an 8-year-old nature lover – Robb Report

0
91


Over the past 114 years, Rolls-Royce has shown that it knows a thing or two about automotive design. But even a venerable brand with royal sensibility can still use fresh blood. And in this case, the invigorating force can be only eight years old.This spring, when the coronavirus epidemic shifted into high gear, the British automaker launched the Rolls-Royce Young Designer Competition to help keep children around the world busy. The competition turned out to be such a success that the famous company was forced to extend the deadline several times due to the flood of candidates. And now the brand has reduced the thousands of models it has received to a shortlist of 220.

As part of the competition, Rolls-Royce asked future designers 16 and under to whip up the car of their dreams. The brand didn’t just ask them to design the exterior design either; participants were asked to include the most outrageous and whimsical elements they could imagine. The short list of entries can be found on the contest website and some have even been turned into fantastic by the automaker.

A particularly outrageous design, by Lucie, 5, depicts a vehicle that looks more like cotton candy than a car. Another, by Megan, 8, is an animal-themed convertible for car enthusiasts who want to bring their car closer to nature. Among the most remarkable features of the elegant aqua blue roadster are a bridge inspired by ladybugs, a steering wheel in woven silk and a honeycomb wheel.

Entry to the Rolls-Royce Young Designer competition

Rolls-Royce

“We were absolutely overwhelmed by the international response to our competition for young designers,” said Gavin Hartley, responsible for custom design at Rolls-Royce. “And it was not only the number of entries that impressed us: the quality of the children’s creations is astounding, showing incredible imagination, creativity and flair. We wanted to give children the freedom to let their imaginations run wild – this clearly struck a chord. They responded beautifully and gave us an extremely difficult task in selecting our list and our winner! ”

In total, the competition received more than 5,000 entries from children in 80 countries. The final winner will have their design transformed into a rendering by a real Rolls-Royce designer and a ride in Rolls-Royce with driver for them and their best friend for the first day of school.



LEAVE A REPLY

Please enter your comment!
Please enter your name here