“Tenet” will open its doors internationally, followed by a release in the United States

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“Tenet” may still be able to grab a summer outing after all – at least outside of the United States. Christopher Nolan’s sci-fi thriller from Warner Bros. will make its international debut on August 26 before opening in select North American cities over Labor Day weekend on August 3. September.The film will be launched at the end of August in 70 international territories, including Australia, Canada, France, Germany, Italy, Japan, Korea, Russia and the United Kingdom. The studio has no plans to release “Tenet” in China yet.

Warner Bros. said last week that “Tenet” may have an overseas premiere before it opens in the United States – a surprising break from tradition as North America is the world’s largest film market and remains essential for that big movies make a profit. But the studio is hoping to innovate and recalibrate as international markets are already safely starting to reopen and are in desperate need of new Hollywood films to draw crowds. The United States, on the other hand, has seen coronavirus cases increase exponentially in recent weeks, complicating plans to resume operations in national theaters anytime soon.

As Variety previously reported, Warner Bros. recently started to inform exhibitors in Europe and Asia of its intention to hold an opening weekend from August 26th to 28th. The strong ticket sales for the “Train to Busan” sequel “Peninsula”, which has generated $ 21 million in Korea since July 15, was a sign of confidence in the studios that customers were ready to leave their homes and to attend the cinema.

Traditionally, a phased deployment would be a risky proposition for a film like “Tenet,” which would cost around $ 200 million to produce and tens of millions more to market. Beyond the hacking issues, “Tenet” could face other obstacles related to its new exit plan. Very little is known to the public about his plot, an intentional promotional tactic that has become de rigueur for Nolan’s twisty brain thrillers. (What we do know, however, is that it stars John David Washington, Robert Pattinson, and Elizabeth Debicki – and that it’s not time travel, it’s a reversal.) overseas first could impact spoilers in a way that dampens demand. see the movie in the US Otherwise, it’s been so long since the studios released a major movie – and people might be excited to see whatever fresh once it’s safe to go to the movies again.

Warner Bros. is still waiting for the green light to launch “Tenet” in China, the second largest cinema market in the world. Initially, there were fears that “Tenet” might not be able to project there. When cinemas nationwide began to reopen, exhibitors weren’t able to play movies longer than two hours – and “Tenet” comes in at just over 2 hours and 30 minutes. But movie owners recently booked “Harry Potter and the Sorcerer’s Stone,” “Inception” and other old titles with long runtimes, suggesting China has relaxed or does not plan to enforce the restriction. .

Nolan is a strong supporter of cinemas and has long hoped that “Tenet” could be a saving grace for theaters after extended shutdowns that began in March. But his position has become more and more complicated. In the United States, a majority of theaters are still closed as experts have found that the virus spreads quickly in confined spaces, such as cinemas, restaurants and churches. Exhibitors based their timeline to reopen around ‘Tenet’ – and ordering concessions, rehire employees and taking action to become coronavirus compliant is a costly feat. Nolan has mobilized to support theater owners during the pandemic, but they have privately expressed frustrations because they lose money every time they prepare to go back to business, only so that “Tenet »Pushes back its release date.

It’s unclear if the last date will stick, but if it does, “Tenet” will be the first major pole to hit theaters since the pandemic. “Tenet” has been delayed three times since its initial launch in July. Given the rapidly evolving nature of the global health crisis, these plans could remain fluid if the situation worsens. Studios have continued to adapt and change room plans as closures continue. In the last few days, Disney has removed “Mulan” from its calendar and Paramount has moved “A Quiet Place 2” from this Labor Day weekend to April 2021.



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