Washington NFL Team Drops ‘Redskins’ Name, Logo Amid Racism Outcry
Executive vice president and chief marketing officer Terry Bateman, hired on Monday to oversee the name change and rebranding process, called the temporary design “a beautiful link between history and the future.”
“It’s kind of an organic movement,” Bateman said in a phone interview Thursday. “We wanted to think about it and really try to figure out what is the best approach for us, for the community, for the fans, for everyone, and came to the conclusion that what we wanted to do was take it slow with the name change. process and be really, really thoughtful, very inclusive, respectful and all of those things. It will take time to get it right. ”
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With training camp opening next week, the process begins Friday to clear the old name and logo of everything from team headquarters in Ashburn, Va., To FedEx Field in Landover, Maryland. Bateman expects this process to be completed by the start of the season.
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This is when the real work begins to select a new name. Over 1000 names have been submitted, and Red Wolves and Red Tails are among the favorite bets in online sports betting.
“I received long letters from people explaining their idea,” Bateman said. “What I’m telling everyone is that whatever goes in will go into the hopper.”
Owner Dan Snyder recently dropped the Redskins name under pressure from sponsors and after decades of criticism from Native American advocacy groups. The franchise that started in Boston in 1932 had been known as the Redskins since 1933.
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A player’s jersey number will replace the logo on Washington’s helmets, which will get their first close-up on September 13 in the season opener against Philadelphia. The Washington football team is the name throughout 2020 and may stick around if the name change process drags on.
“We’re not going to put an artificial deadline on it,” Bateman said.
Marketing experts are hoping Snyder, trainer Ron Rivera and the Washington Creative Department will consult with the community before determining a new name. Bateman expects fans, sponsors and others to have their say before a final decision is made.
“I think that’s extremely important because you don’t want to do (a name change) anymore,” said Tim Derdenger, associate professor of marketing and strategy at Carnegie Mellon recently. “You don’t want to mess this up, so they really have to take it seriously. “
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