A few days ago popular musician Logic, real name Sir Robert Bryson Hall II, retirement, saying that it’s time for him to focus on being “a great father.” He must take inspiration from people like Ben “DrLupo” Lupo, Twitch’s most daddy man, as his post-retirement fatherhood plans now include an exclusive deal with the Amazon-owned streaming platform.
In an interview with The edgeLogic, who already had a small Twitch channel on which he rarely streamed before signing the deal, said the deal was worth seven digits. This brings it into line with agreements signed by major video game streamers like Imane “Pokimane” Anys and the aforementioned Ben “DrLupo” Lupo – quite a job for someone who previously didn’t have much of a presence on the platform and whose audiences may or may not migrate from a way that makes Twitch the investment worth it.
“I am fortunate to have millions of fans and followers. So it’s a great partnership, “he said. The edge. “I’m going to bring new eyes to their service, they’re going to bring new money to my bank account, and – I’m kidding.
The deal certainly makes sense for Twitch, which was suddenly inundated with traditional musicians– and the eyeballs and earholes that follow them – when the covid-19 pandemic forced large areas of the United States to isolate itself for the first time. Twitch has been trying to expand into music for years now. The platform is home to thousands of endemic musicians, and official Twitch events almost always include famous musicians. Logic himself performed at TwitchCon in San Diego last year. That’s not to say that the marriage between Twitch and music was an entirely idyllic match made in heaven, however; in recent times, powerful entities in the world of music have been crack down on streamers who play copyrighted music in the background of their shows.
Logic is the first musician Twitch has signed to an exclusive deal, but it’s hard to say if he’ll actually do anything musical on Twitch. He is about to present his seemingly final new album on the platform tomorrow, but after that all bets are turned off. In the past, he mainly played video games like Call of Duty on Twitch, but it is also freestyle on beats (by playing Call of Duty).
Although he’s now retired and the proud father of a Twitch channel, Logic says he’ll probably still make music in some form or another.
“I am not mistaken,” he said. The edge. “I am a musician, I always will be. I’m always going to rap songs that probably won’t be released.