Christmas arrives early in a Canadian Tire in New Brunswick.
Moncton store filled its aisles with Yuletide vacation products in the height of summer, replacing wicker sofas and umbrellas with ornaments and artificial trees after running on outdoor furniture during the COVID pandemic -19.
Manager Mary Robichaud said the location primarily sells patio items, leading the retailer to display Christmas stock – much of last year – in its “seasonal” section.
“We are cleaned with respect to fireplaces and patio furniture. Even patio umbrellas are thin, ”said manager Mary Robichaud. “We didn’t have any stock to put on the floor, so we had to put something in. ”
As a rule, the transition to Christmas lights and baubles begins in late autumn, and not in 30 ° C heat waves. But as the last terrace stock ran out, even the displays on the ground were recovered by buyers who were looking to improve their backyards and balconies.
“It has a lot to do with COVID. A lot of people plan to stay home for the summer so I think the idea behind that is to make your home living space the best it can be. »Robichaud said.
The need for household comfort was particularly marked in Atlantic Canada, where the four provinces limited regional travel until July 3.
In the past three months, Canadian consumers trapped at home during the foreclosure spent more on furniture and home decor.
Market data firm ResearchAndMarkets.com says the pandemic has taken outdoor furniture sales to new heights, with purchases increasing despite store closings, with retailers increasing curb delivery and pickup.
At Mountain Road Canadian Tire in Moncton, products sold include trampolines and outdoor games – with the strange result of plastic Christmas trees in the aisles in the middle of a heat warning.
“Canadian Tire is a seasonal store. It’s really summer or full winter here, ”said Robichaud.
The Christmas carols are still half a year off, but the sparkling holiday spirit has already entered the store.
” I like this. It puts you in a good mood. “