Financial details of the collaboration were not disclosed. The automaker will display Mobileye’s name on vehicle infotainment screens as part of the deal.
Ford and Mobileye have worked together before, but it’s the first time the automaker has committed to using the company’s technology throughout the life cycle of its new generation cars and trucks. This includes vehicles such as the new Ford Bronco, the all-electric Mustang Mach-E crossover and the next-gen F-150 pickup.
The new Bronco 2021 SUV family includes the two-door Bronco, the four-door Bronco and the Bronco Sport (from left to right).
Camera-based technology systems such as Mobileye are essential for active safety functions to avoid accidents, as well as driver assistance systems such as Tesla’s autopilot and General Motors’ Super Cruise.
Last month, Ford announced its own hands-free driving system called Active Driver Assist. The F-150 and Mustang Mach-E will be among the first vehicles to feature the technology in 2021. The Ford Bronco will use Mobileye’s systems but will not offer the hands-free driving system at launch, according to Ford.
Israel-based Mobileye, which Intel bought for $ 15.3 billion in 2017, is considered a leader in advanced driving technologies. Its customer includes 13 of the 15 largest automakers in the world, according to the company.