Launch of a new food content platform Taste France Magazine in the United States | News


NEW YORK, July 29, 2020 / PRNewswire / – The French Ministry of Agriculture and Food is launching today Magazine Taste France, a new media platform dedicated to the promotion of French culture and food products. Through its website and social media presence, Magazine Taste France aspires to become the global hotspot for gourmets and French lovers Art of living.Thanks to engaging content, Magazine Taste France aims to make French gastronomy more accessible to American consumers. Seasoned and casual foodies alike will find useful information on the products they love developed by food professionals, including trade journalists, chefs, influencers and sommeliers.

Presentation of the versatility of French cuisine
Magazine Taste France places the values ​​of sharing and openness at the center of its editorial approach. This intercultural spirit is highlighted by the magazine’s “Mix & Match” generator, which offers recipes and food pairings based on French products alongside local products from countries such as Japan, China, Germany, and United States.

Offer ideas from local ambassadors
One of the columns of the magazine, Expatriate newspapers, seeks to simultaneously achieve intercultural connection and local intimacy. This series will include interviews with well-known members of the Franco-American expatriate and gastronomic communities, such as former chef Momofuku Robert Compagnon and conductor and author David Lebowitz, whose experiences can characterize French food products in a way that is both deeply personal and widely accessible.

Support local businesses
Magazine Taste France will support a program of physical events, with the aim of generating more points of contact with consumers in the field. An interactive map will be available on the platform to highlight the points of sale with a wide selection of French products. Retailers and distributors will have the opportunity to benefit not only from the visibility of the magazine via a partnership offer, but also from participation in promotional and event operations in points of sale, non-residential catering and influential masterclasses. .

Focus on current consumer trends, innovative articles, videos and other content, Magazine Taste France will illuminate a new movement of gourmet and accessible French Food. Magazine Taste France will remain authentic, surprising and fun by sharing messages of quality and diversity of French food products alongside recipes and practical ways to integrate French cuisine into everyday life.

Visit Taste France magazine online HERE and on Facebook HERE. | #TasteFrance | Follow Taste France Magazine on Instagram @TasteFranceMagazine & Facebook @TasteFranceMagazine

Jen Mc Lean
[email protected]
+1 (212) 386 7439


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