KFC will sell herbal fried chicken in these cities

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The chain has already served the fake chicken version of its product, which is made by Beyond meat (BYND). KFC first tested Beyond Fried Chicken in Atlanta for one day last summer, then it served the product for a limited time in Nashville and Charlotte this winter.

The current version will be available in California while stocks last. KFC plans to monitor the results of this test to determine whether to make Beyond Fried Chicken available nationwide.

Fast food chains have jumped on the herbal meat trend as a way to attract new customers, attract old fans and build brand enthusiasm.

In most cases, restaurants have suspended major menu changes because their supply chains were put to the test during the pandemic. But “plant-based innovation was the exception to the rule,” said RJ Hottovy, restaurant analyst at Morningstar.

Burger King, who sells the Impossible Herbal Whopper, launched the Impossible Croissan’wich Breakfast nationwide in June. Starbucks (SBUX) also launched its own Impossible breakfast sandwich that month. And Dunkin ‘ (DNKN), which serves a Beyond Meat breakfast sandwich, introduced an enveloping version of the sandwich around the same time.

“We are still seeing an increase in demand for herbal products,” said Hottovy. He added that the new herbal menu items don’t add much complexity to restaurant kitchens, especially if the restaurant already serves such products.

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