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According to CNN, Kanye West has expressed his frustrations with both Gap and Adidas, citing a concern about not being on the board of directors of either company. “That has to change today or I’m going,” he said, a threat that clearly resonated. Apparently, Gap’s stock fell 6% as a result of Ye’s comment, proof that even in its most unpredictable, his words still stand.
It should be noted that Gap and Yeezy connected at the end of June, a partnership that caused Gap’s shares to rise 19% – although CNN is unaware that more than half of those gains have since been lost. At this point, it’s unclear whether Gap will accept Yeezy’s request for more power, but given the sheer scale of everything he seems to be doing, it wouldn’t be surprising to see them think about it. Are you optimistic that the Kanye West and Gap partnership will go as planned, or is it destined to implode anytime soon?