How COVID-19 Changed Our Coffee Culture


The Perfect Cup of Joe is brewed by your average Joe.Still locked up, the house is at zero for our dose of coffee. More of us are experimenting with caffeinated concoctions and totally upgrading our coffee game with quality fresh coffee bean splurges, coffee subscription boxes, and shiny coffee machines.

Before the pandemic, 91% of Canadians regularly consumed coffee bought outside the home – that number has fallen to 46% due to social distancing requirements, a survey by Field Agent Canada reports.

No more running latte races. “I save money by working remotely, so I spend on small, meaningful luxuries like good coffee beans and blends – and I also bought a nice espresso machine,” says Sarah Côté, 35 years.

“That first morning cup is magic, my happy place. I love naps and Netflix too, but not as much as coffee! Adds Cote.

Quality craft coffee is a joy to many quarantines, such as fine wine or beer. “Let’s not wrap up sugar, coffee is an addictive substance and a good majority of us need it to function throughout the day, so learning how to make good coffee at home was necessary, fun and something to go by. time, ”says Jamie van Dam of the Canadian Barista Institute, who recently published a Coffee survival guide.

COVID-related coffee shop disruptions have seen freshly roasted beans enter the direct consumer market. Online Dispatch coffee sales are booming and there appears to be growing interest in coffee as a craft, says Chrissy Durcak, CEO of Montreal-based Dispatch Coffee. She expects demand to continue.

Their coffee subscription service is truly brewing, as it brings “the craft coffee bar experience out of the house into the house at an affordable price,” says Durcak, who started Dispatch Coffee as a delivery service. from coffee to bike. It is now a successful independent coffee roasting and coffee chain of ethically sourced farm-to-table coffee.

Durcak says you save big by brewing your own: “For example, our coffee sold in our shop as a latte would cost around $ 4.75, if you make it at home it costs around $ 1 or less than $ 1. . ”

With beans, purchases of coffee machines are advancing. “With the closure of many cafes, consumers are showing unprecedented interest in espresso machines for home consumption and taking advantage of online information access and inspiration from coffee lovers through social media. around the world, ”says Doug Parkinson, coffee category manager at DeLonghi at

“We have seen a very significant increase in the number of espresso machines purchased in the automatic and manual categories in Canada since the start of the pandemic,” says Parkinson, adding that innovative and practical products are providing comfort and helping consumers navigate. into the new normal.

The point is, COVID has dramatically altered our coffee habits and, according to van Dam, more and more people are coping with the ooze of stale coffee. “Before the pandemic, for whatever reason, over 70% bought stale coffee at the grocery store.”

Hopefully people will continue to buy from independent roasters, because good coffee requires fresh beans, says van Dam, of “It is really no different from preparing a good meal, which often starts with fresh, quality ingredients.”

Buy coffee the same way you would buy milk, it’s also a perishable food, he says. “Look for a roasted date and don’t buy more than a week of coffee and it will be fresh.”

Support your Canadian coffee businesses as well. Buying fresh from a local artisan roaster will likely cost “the same cost as the stale coffee you’re buying now,” he adds. Buy whole beans and grind them using a burr grinder for a more even coffee grain size.

Pour a cup of happiness with a little help:

  • DeLonghi’s Dinamica is the Rolls Royce of automatic machines – no barista skills required. The coffee maker and espresso machine offer an iced coffee function and are perfect for java lovers who prefer the machine to do all the handling. It offers grain-to-cup brewing and a built-in steel burr grinder, so you have a killer cup in seconds.
  • Compact and the perfect space saver, the Bambino Plus from Breville fuels your days with your favorite style of coffee.
  • Don’t let your budget be a drop. DeLonghi’s affordable all-in-one coffee, espresso and coffee maker lets you be your own barista at a great price.

Midlife micro-trends include baking bread, Zoom happy hours, and Dalgona coffee, a whipped and creamy coffee from South Korea on TikTok.

Cold brews are hot, so stay cool and caffeinated with Dispatch Coffee’s tasty, artisanal recipe:

Grind 20 tbsp. whole coffee beans to the consistency of breadcrumbs. Place in a mason jar or 1 L pitcher. Add cold water and stir to coat all the grinds.

Cover and refrigerate for 16 hours. Then remove. Line a sieve with a paper filter, rinse with water. Pour the cold brewed coffee through the filter into another resealable container.

To serve, use one serving of concentrate for one serving of water, milk or milk substitute. Add ice.


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