France wins title of minister of attractiveness after ridicule


France has changed the English version of the title of one of its new cabinet posts after having ridiculed online the role of “Minister of Attractiveness”.

President Emmanuel Macron’s office unveiled its new government after a reshuffle on Monday to strengthen government departments to revive the economy after the coronavirus pandemic.

When the French Twitter account of the French Ministry of Foreign Affairs revealed the new title of Deputy Minister of Trade and “attractiveness” of Franck Riester, it immediately sparked online mockery and questions about whether he had been poorly translated. In France, the term ” attractiveness“Is often used to denote the attraction of investments.


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