Facebook is reportedly considering a “breakdown” in political ads in the days leading up to the US presidential election

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  • Facebook is considering a “blackout” on political advertising in the run-up to the November American elections, according to Bloomberg.
  • This would be a first for Facebook, which has been the subject of intense criticism of its policies on political advertising and hate speech in recent months.
  • Facebook has not officially decided whether to introduce the ban, and the duration of the ban is not yet clear.

Facebook is said to be considering a “ban” on political ads in the run-up to the US presidential election.

According to a Bloomberg report on Friday, the social media giant in Silicon Valley could ban all political advertising in the days leading up to the controversial elections, although the company has not made a final decision.

It is unclear how long the delay would exceed “days,” and a company spokesperson did not immediately respond to Business Insider’s request for comment.

Facebook has come under intense criticism for its stance on political advertising in the run-up to the election, with critics – and even some employees – calling on the company to reverse its decision not to check political advertising, claiming that it can spread disinformation. The company is also facing an unprecedented boycott of advertisers for its control of hate speech on the platform.

A cut in political advertising in the United States would be a first for Facebook, but many countries are already imposing various restrictions on political campaigns or political reporting in the run-up to the elections, notably in the United Kingdom, Spain and Israel.

Facebook has already explored such an idea, although it has not committed to it. The Washington Post reported in December that the company was considering a 72-hour blackout, as well as other changes to political advertising, including “limiting the number of ads that a single candidate can run on the Internet.” time “. .. and increase the minimum number of people a campaign could target with an ad. ”

Meanwhile, Twitter took a very different approach from its biggest rival, completely banning political advertising in October.

Facebook CEO Mark Zuckerberg opposed a blanket ban on political ads, saying in a speech: “Given the sensitivity of political ads, I wondered if we should stop allowing them completely. From a business perspective, the controversy is certainly not ‘But political advertising is an important part of the voice – especially for local candidates, emerging challengers and advocacy groups who might not receive much media attention otherwise. The ban on political ads favors incumbents and those that the media cover. ”

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