Facebook advertising boycott organizers see “no commitment to act” at Zuckerberg meeting


FILE PHOTO: The Facebook logo is displayed on a mobile phone in this photo illustration taken on December 2, 2019. REUTERS / Johanna Geron / Illustration

(Reuters) – Organizers of a growing Facebook Facebook (FB.O), the boycott of advertising said it saw “no commitment to act” after meeting Tuesday with Facebook CEO Mark Zuckerberg.

More than 900 advertisers have signed up for the “Stop Hatred for Profit” campaign, organized by social justice groups, including the Anti-Defamation League (ADL) and Free Press, to put pressure on the largest network. of the world’s social media to take concrete action to block hate speech and misinformation following the death of George Floyd in police custody.

“They (Facebook) showed up at the meeting waiting for an A,” said Rashad Robinson, president of Color of Change, one of the boycott organizers, during a press call after the meeting.

The campaign, which calls on advertisers to stop their Facebook ads for July, described 10 desired changes to Facebook, including allowing victims of severe harassment to speak with a company employee and reimbursing brands whose ads appear next to offensive content that is later removed.

Color of Change said in a statement that the only recommendation Zuckerberg and chief operating officer Sheryl Sandberg had attempted to make at the meeting was to create a civil rights position within the company, but they would not commit to making it a senior executive position or defining the role.

Facebook “declined to offer” live user support with a Facebook representative, and provided no details on an independent audit of hate speech it had discussed with advertisers, said Color of Change.

Facebook did not immediately respond to a request for comment.

Report by Katie Paul and Sheila Dang; Editing by Chris Reese and Richard Chang

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