The pizza chain launched the promotion in New Zealand and Australia earlier this week declaring that all “masked, law-abiding Karen … who are not, well,” Karens “” were eligible to participate online for a chance. to win a free pizza.
But after receiving complaints that the promotion was insensitive, he withdrew New Zealand’s offer and apologized in a Facebook post on Wednesday.
In popular internet culture, the name “Karen” has become a derogatory term for white women who ignore their privilege and are offensive and empowered.
“It’s a tough time to be a Karen,” the channel said on its social media Tuesday, before offering free pizza to people named Karen who weren’t “Karens”.
“Well, today we are taking Karen’s name back,” the statement added, saying Domino’s wanted to “celebrate all the great Karens out there.”
Missed the mark
However, the promotion prompted a wave of responses online from people who said Domino’s had struck the wrong tone and should instead focus on real minorities, vulnerable and marginalized groups.
“Seriously? There are 1,000,000 unemployed, ”one person tweeted.
Another person said there were “genuinely” marginalized people who should be recognized. “It completely misses the point. Give pizza to people in poverty, to people who can’t get a wage subsidy… to people who REALLY struggle, ”the person commented.
In response, Domino’s New Zealand apologized on Facebook, writing in a post: “We’re sorry. Throughout Covid-19, we’ve tried to make our customers smile, with our pizza and social media. “
The channel said it decided to cut her post in the country because “people interpreted it differently than we wanted” in New Zealand.
“Our intention was only inclusiveness. Our pizza brings people together and we only had that at the heart of the gift. We want you to know that we are always listening and learning and when we go wrong we fix it. He said in the post.
The promotion still appears to be running on Domino’s social media in Australia. CNN has reached out to Domino’s Australia for comment.
Not everyone was happy to see New Zealand’s offer withdrawn. On Facebook, one person said, “I understood your intentions with this post, you’re right, not everyone with Karen’s name deserves the flack that the Karen stereotype gets.
“It’s a shame that it turned completely into something negative. It’s up to you to have addressed / acknowledged the problem. ”
“Really… It’s sad. I signed up for a free pizza. I can’t believe people have complained, ”said another.