Disney cuts Facebook ad spending in growing boycott: WSJ


FILE PHOTO: A screen shows The Walt Disney Company logo and ticker symbol on the floors of the New York Stock Exchange (NYSE) in New York, United States, December 14, 2017. REUTERS / Brendan McDermid

(Reuters) – Walt Disney (DIS.N) has become the latest company to cut advertising spending on Facebook Inc (FB.O) as the social media giant faces an advertising boycott for its handling of hate speech and controversial content, the Wall Street Journal reported on Saturday, citing people familiar with the situation.

Disney joins other companies like Starbucks Corp (SBUX.O), Unilever Plc (ULVR.L), Adidas AG (ADSGn.DE) and others who have pulled the ad from the tech giant.

The timing of Disney’s withdrawal was unclear as some brands have suspended advertising spending for longer periods, the report said, adding that Disney did not publicly announce that it was cutting Facebook but quietly changed its plans advertising.

Disney has suspended advertising of its Disney + streaming video service on Facebook because the company is concerned about Facebook’s enforcement of its objectionable content policies, the report said.

The company has also suspended Facebook-owned Instagram ad spending for its other streaming service called Hulu, the report adds.

“We know we have more work to do, and we will continue to work with civil rights groups … and other experts to develop even more tools, technologies and policies to continue this fight”, a Facebook representative said in an emailed statement. .

Earlier this month, organizers of the growing Facebook advertising boycott said they saw “no commitment to act” after meeting with chief executive Mark Zuckerberg.

Disney was not immediately available for a request for comment from Reuters.

Reports from Sabahatjahan Contractor in Bengaluru; Edited by Cynthia Osterman and Jonathan Oatis

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