Deporvillage wins the Tour de France licensed goods contract


Deporvillage, one of the fastest growing sports retailers in Spain, has entered into an agreement with the Tour de France to become the official retailer of licensed products for the iconic 2020 race.The retail giant is very present in France since 2013, but with the signing of this agreement, the company aims to take advantage of the 107th edition of the French tournament to increase its visibility and its weight on the European market in the sense large.

Having sponsored La Vuelta as the Tour’s official store for three years, Deporvillage says it signs the agreement with the intention of undertaking a long journey alongside the Tour de France.

“Being a partner of one of the most important cycling events in the world will help us to consolidate our position in raising awareness among European cycling fans”, explains Xavier Pladellorens, founder and CEO.

The contract signed by the two entities qualifies Deporvillage as an official distributor of licensed products, which will begin to be sold from next July. Products under official Tour de France license are produced by brands such as Le Coq Sportif, Look, Elite, Oakley and Selle Italia. All of these suppliers are regular suppliers to the Spanish platform.

Beginning in Nice on Saturday August 29 and ending in Paris on Sunday September 20, the 107th edition of the Tour will include 21 stages and 22 teams, covering 3,470 km. Originally scheduled for late June, the organizers decided to postpone the event due to the health crisis caused by COVID-19.

DeporVillage has regularly ranked in the Financial Times 1000 lists as one of the best European companies with annual growth rates.


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