Specialist in cycling equipment very present in France since 2013, the Spanish company aims to take advantage of the 107th edition of the French tournament to increase its visibility and its weight on the European market.
After sponsoring La Vuelta and having been its official store for three years, Deporvillage signed the agreement with the intention of undertaking a long journey along the Tour de France. The company believes that “being a partner in one of the most important cycling events in the world will help us to consolidate our position in raising awareness among European cycling fans,” said Xavier Pladellorens, founder and CEO.
The contract signed by the two entities qualifies Deporvillage as an official retailer of licensed products, which will start to be sold from next July, the officially licensed products of the Tour de France are produced by brands such as Le Coq Sportif, Look, Elite, Oakley and Selle Italia, all are regular suppliers to the Spanish platform.
Beginning in Nice on August 29 and ending on September 20, the 107th edition of the Tour will have 21 stages and 22 teams, covering 3,470 km. Originally scheduled for late June, the organizers postponed the event due to COVID-19.
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