Dave Franco’s Horror Film “The Rental” Takes No.1 at the Weekend Box Office – Deadline


EXCLUSIVE: According to the box office numbers we got our hands on this morning, the horror feature film directed by IFC’s Dave Franco Location topped the weekend box office, having posted around $ 130,000 yesterday in 251 locations. The film is expected to sweep north of 400 000 $ for the 3 days. Location, Franco’s directorial debut is also available in homes for rent this weekend.A majority of this comes from drive-in theaters, which continue to be the main weekend box office exhibitors, despite only making up about a third of the current number of open theaters (between 1, 2K-1, 5K).

These figures do not come from the IFC, which the distributor will formalize tomorrow. Note that IFC has been one of the few independent distributors to publicly report their official weekend box office numbers throughout the exhibition’s pandemic shutdown, and they are poised to earn more. $ 3 million between mid-March and July, something to applaud in what unfortunately is a very struggling business right now.

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IFC figured out how to maneuver and operate these independent films. The majors have pulled back from releasing official numbers, even though they’re making money from catalog titles and some PVOD theatrical releases (like Trolls world tour, irresistible, etc).

Because IFC was the only distributor to report any numbers, many media outlets assumed for a long time that the distributor’s horror film The unfortunate topped the weekend box office for several weeks in the spring, despite quietly being Universal’s World tour of the trolls. Again, The unfortunate, from IFC Midnight, racked up $ 1.7 million, while the label’s other genre photo, Relic, made $ 902K Thursday.

Franco realized and produced Location, and he co-wrote the screenplay with Joe Swanberg. The photo was produced and funded by Black Bear Pictures. The film stars Franco’s wife, Alison Brie. Pic follows two couples who are renting a vacation home for what should be a festive weekend. Among one of the LocationThe film’s stunts were screened behind the wheel in partnership with Arclight Cinemas on June 18 in Hollywood.

Brie recently appeared on The Tonight Show avec Jimmy Fallon, sharing how she and Franco met and fell in love. The two worked on a romantic comedy script during their forties (watch her interview below).

Weekend # 2, so far, is Columbia Pictures’ 1984 reissue The Karate Kid, which grossed around $ 70,000 last night at 293 sites. The re-release of the photo has hit around $ 221,000 so far and is expected to gross around $ 200,000 this weekend.


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