Coca to launch Coca-Cola with coffee in the United States

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Coca-Cola will bring its iced coffee infused drinks to the United States early next year after launching the product line in international markets two years ago.

The company’s Coca-Cola with Coffee will hit stores nationwide in January 2021, the company said on Friday.

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The drink, which combines the taste of Coca-Cola with Brazilian coffee, is part of Coca-Cola’s “lift and shift” strategy where the company works to “scale up successful drink innovations to a market. to each other via a test-and-learn approach, ”the company said.

The drink comes in three flavors: Dark Blend, Vanilla, and Caramel, which are packaged in 12-ounce cans. Each contains 69 milligrams of caffeine.

The product was first tested in Japan in 2018 before reaching more than 30 markets around the world, including Australia, Brazil, Vietnam, Turkey and Italy.

However, each country adapts the recipe and the packaging of the drink “to meet local tastes,” Coca-Cola said.

As the company is constantly looking for ways to innovate its drinks, said Javier Meza, marketing director of The Coca-Cola Company’s sparkling beverage portfolio.

However, “the COVID-19 pandemic has accelerated the need for us to be more disciplined in how we initiate, validate, refine and increase big bets like this,” Meza added.

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While the drink won’t hit stores until January, members of the company’s Coca-Cola Insiders Club will have the opportunity to try the drink ahead of its official launch.

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