Clint Eastwood attacks CBD companies for alleged bogus endorsements | Economic news

0
128


Clint Eastwood has taken legal action against a number of companies for allegedly misusing his name and image to sell products using CBD, an ingredient derived from the cannabis plant.

The 90-year-old Hollywood star – known for her leading roles in The good the bad and the ugly and Dirty Harry – filed two lawsuits outlining the claims in a Los Angeles court.

Lawyers for the two-time Oscar-winning actor and director – famous for telling an onscreen villain “Go on, make my day” – have likened his stance to that of his badass roles.

Image:
Eli Wallach et Clint Eastwood dans The Good, The Bad And The Ugly, de 1966. Pic: PEA / Kobal / Shutterstock

“Like many of his most famous characters, Mr. Eastwood is not afraid to face wrongdoing and hold accountable those who try to illegally take advantage of his name, ”said one of the trials.

They include allegations that companies have aired fake articles reporting Eastwood is leaving the film industry to focus on a CBD Business.

Legal documents say Eastwood “has and never had” any role in the manufacture, sale or promotion of CBD.

CBD, or cannabidiol, is a non-psychoactive compound in cannabis and is also derived from the hemp plant.

It was legalized in the United States in 2018 and is often sold as a dietary supplement, or included in creams or ointments.

The lawsuits indicate that Eastwood has been “fiercely protective” of his name and image throughout his career and has rarely promoted any products alongside his films.

Image:
Double Oscar win for Clint Eastwood in 2005

They allege libel, trademark infringement and invasion of privacy, and seek unspecified damages and injunctions.

Lawsuit cites online news article featuring an alleged interview with the actor, falsely suggesting that he is developing a new line of CBD and “stepping away from the spotlight to devote more time to his good business. -to be “.

A second alleges that the programming code was used illegally to insert his name in certain online searches for CBD products.

Eastwood attorney Jordan Susman said in a statement, “My client is not the type to sit idly by as defendants use his reputation to trick clients into buying products he doesn’t. has no affiliation. ”

:: Listen to the daily podcast on Apple Podcasts, Google Podcasts, Spotify, Spreaker

The legal documents name nearly 20 US-based small businesses, while also pointing to another 60 – currently anonymous – who may be named later.

One of those named, Sera Labs, said it “worked for a limited time with a publisher and gave them specific ads they could use that follow our very strict guidelines and shut down the ads immediately after learning that they were using Eastwood’s name and likeness ”.

He said his guidelines prohibited the use of such false claims in his advertisements and that he had severed all relations with the advertiser, and urged others in the industry to do the same.

LEAVE A REPLY

Please enter your comment!
Please enter your name here