In the Stop Hate for Profit corner, there were leaders from four of the nine groups behind the campaign. They were NAACP CEO Derrick Johnson, Color of Change President Rashad Robinson, Anti-Defamation League CEO Jonathan Greenblatt and Free Press co-CEO Jessica González.
How did that happen? The boycott organizers were not impressed. In a statement, González said Facebook treated the meeting as a public relations exercise rather than an opportunity for real change. “Instead of committing to a schedule to eliminate hatred and misinformation on Facebook, company executives have delivered the same old talking points to try to appease us without responding to our requests,” he said. she declared.
Facebook did not respond to a request for comment on the meeting.
The background frame: The Stop Hate for Profit campaign managed to convince nearly 1,000 advertisers, including big brands like Unilever, Ford, Pfizer and Hershey, to temporarily suspend spending on Facebook. While this effort brought Facebook executives to the table and forced them to address the concerns of advertisers in private, it is unclear whether the boycott will have a significant financial impact. Most of the participants withdrew their money for the month of July, a short-term blow that Facebook is sure to overcome thanks to its annual advertising revenues which totaled $ 70 billion last year.
And after: Increased pressure from civil rights groups comes as Facebook prepares to publish the final report in a multi-year review of how it deals with racial issues and minority users on its sprawling platform. The report, written by former ACLU director and civil rights lawyer Laura Murphy, will be released on Wednesday. Sandberg said Tuesday that Facebook had implemented changes following the audit, noting that its decisions were “the right thing to do” and not the result of pressure from advertisers. It is unclear whether these changes will be enough to appease critics.