Sales of Jordan sneakers have taken off this year. After the ESPN and Netflix documentary “The Last Dance” aired, there was a renewed interest in everything related to the basketball icon. As auction houses seek to attract a younger audience, they are turning to Jordan for this. In May, Sotheby’s sold a pair of Nike Air Jordan 1s for $ 560,000 to become the most expensive sneaker ever sold.
“This highly organized sale marks Christie’s entry into a new category of collection which merges the history of sport, art, fashion and contemporary lifestyle after the great success of our Hype sale in December 2019”, Aline Sylla-Walbaum, global executive director of luxury at Christie’s said in a statement.
Highlights of the sale include a pair of high-top Nike Air Ship sneakers from 1984 that were worn during Jordan’s rookie year. The shoe should cost between $ 350,000 and $ 550,000 and includes its famous left shoe of size 13.5 mismatched and size 13 right. Christie’s said the pair came from an equipment manager for the New Jersey Nets. Jordan only wore the Air Ship during the NBA preseason and early games during his rookie year, making them extremely rare to find.
A pair of Nike Air Ship from 1984 will be sold at Christie’s next auction.
The 1992 American Olympic basketball team, often called the “Dream Team,” is arguably one of the largest basketball teams in history. Christie’s sells a pair of 1992 Air Jordan 7s worn during the 1992 gold medal match against Croatia. Jordan scored 22 points and the American team won the erupting match. Christie’s said the sneakers came from a hotel receptionist at the Ambassador hotel where the Dream Team stayed. They were offered to run errands for the team during their stay in Barcelona. The pair of mid-height sneakers size 13 should sell between $ 50,000 and $ 70,000.
Christie’s gamechangers sale includes rare Michael Jordan sneakers.
Reach new heights
For Jordan fans who can’t afford the astronomical prices, the StockX sneaker dealer may be a more affordable option. The company told CNBC Jim Cramer on Wednesday that it has now authenticated 3.5 million pairs of Air Jordan sneakers, including 1 million in the past 6 months alone.
Since “The Last Dance” aired, Scott Cutler, CEO of StockX, said that the demand for Jordan products “has gone through the roof”.
“People, you know, whether it’s nostalgia or the excitement of what they saw, they even went back to the original OG Jordan and bought them on the platform,” he said. -he declares.
Even though the negative impact of the coronavirus caused Nike’s revenues to drop in the fourth quarter by 38%, the only positive point was the Jordan brand. Nike CEO John Donahoe told analysts that the brand “resonated deeply” after the release of “The Last Dance”. The company said Jordan brand revenues increased 15% for the year to $ 3.6 billion.
Christie’s has revealed only three of the 11 lots that will be available at the start of their sale. The rest of the items will be available for shipping from July 23 and sales will begin on July 30. It will continue until August 13.
The proceeds of the auction will be donated to the NAACP Legal Defense Fund.