Marie Cheval, executive director of financial services and hypermarkets for the Carrefour group, explained: “This integration with Apple Wallet and Apple Pay is unique in Europe and offers our customers a new service designed to make their daily lives easier.
“Contactless payment is an increasingly popular alternative, and by integrating the Carrefour customer loyalty card into Apple Wallet, we do more than just offer an additional payment option – customers can now pay for their purchases transparently, without touching.”
How it works
Customers are required to add their Carrefour loyalty cards to the Apple wallet via their iPhones or by logging into their Carrefour accounts on the retailer’s website.
Once the loyalty card is added to the wallet, buyers can pay and collect loyalty points by moving their iPhone or Apple Watch closer to the payment terminal.
The technology does not require reading bar codes or opening an application to use the Carrefour customer loyalty card.
Each purchase via Apple Pay is not limited to € 50, as it is authenticated with Face ID, Touch ID or the phone access code.
Apple’s Vice President of Internet Services Jennifer Bailey added, “Using Apple Pay and Carrefour Customer Loyalty Cards in Apple Wallet Is Not Just Simple And Convenient: The Power Of iPhone means that all transactions are more secure and that people’s personal data is better protected. ”
In the fall, the retailer plans to introduce the use of Apple Pay for online purchases on carrefour.fr and the Carrefour application.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click on subscribe register for ESM: The European Supermarket Magazine.