Campaign Team 2020 Barbie dolls feature a black candidate

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That’s the message from Mattel and their new Barbie 2020 campaign team.

Four diverse dolls hope to expose girls to public leadership roles by showing them a complete political campaign team: the candidate, the campaign manager, the fundraiser, and the voter.

“Since 1959, Barbie has stood up for girls and encouraged them to become leaders whether in the classroom, in the community or someday, across the country,” said Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls at Mattel, in a press release.

The Barbie brand first had a doll that did a presidential race in 1992. This doll set also highlights different ethnicities, including a black candidate.

“With less than a third of elected leaders in the United States being women, and black women being even less represented in these positions, we designed the Barbie campaign team with a diverse set of dolls to show everyone. girls they can raise their voices, ”McKnight told me.

As part of this mission, additional resources are available online, such as ballots and other printable activities, including prompts for girls to write their own campaign speeches.

The set went on sale for $ 39.99 on July 28.

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