That’s the message from Mattel and their new Barbie 2020 campaign team.
Four diverse dolls hope to expose girls to public leadership roles by showing them a complete political campaign team: the candidate, the campaign manager, the fundraiser, and the voter.
“Since 1959, Barbie has stood up for girls and encouraged them to become leaders whether in the classroom, in the community or someday, across the country,” said Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls at Mattel, in a press release.
The Barbie brand first had a doll that did a presidential race in 1992. This doll set also highlights different ethnicities, including a black candidate.
As part of this mission, additional resources are available online, such as ballots and other printable activities, including prompts for girls to write their own campaign speeches.
The set went on sale for $ 39.99 on July 28.