Britain’s cheapest supermarket named – not Aldi or Tesco


Britain’s cheapest grocery store was named in a price comparison that looked at the cost of 78 essential items from Aldi, Lidl and the six largest supermarkets.The report, which took into account staples such as Hovis bread, milk, salted tomatoes and pasta, found the most profitable supermarket among the branded and non-branded lines.

Which? said the goods would cost the average customer £ 72.02 at Lidl.

However, the same items would have cost you £ 111.77 at Waitrose last month.

The second cheapest supermarket was Aldi, where the 78 products would have cost a total of £ 72.23.

Asda followed closely behind in third place, charging £ 80.15.

The same Waitrose store was £ 40 more, making it the most expensive of the major supermarkets at £ 111.77.

Which? also compared the prices of 175 branded items, such as Flash cleaning spray, in all major supermarkets, except Aldi and Lidl, which only stock a limited number of branded products.

Asda was found to be the cheapest at £ 299.78, while Ocado was the most expensive at £ 402.82.

Cheapest and most expensive supermarkets for a 78-item store

Some of the products in the sample store were private label items such as pasta, olive oil and salad tomatoes, while branded items such as Hovis wholemeal bread were also included.

Get the latest tips, news and help straight to your inbox – sign up at

Lidl: £ 72.02

Aldi: 72,23 £

Asda: 80,15 £

Tesco: 88,28 £

Morrisons: 90,27 £

Sainsbury’s: £ 93,93

Ocado: 109,61 £

Waitrose: 111,77 £


Please enter your comment!
Please enter your name here