It comes after the death of George Floyd in May, who saw a spike in global support for the Black Lives Matter movement with protests that erupted around the world. Now, when presenting the properties, the real estate agents said they had changed their language to ensure that this “does not offend” potential buyers.
“We always try to use neutral and non-offensive marketing terms. Using “his” and “his” bathroom would be incorrect if we market a same-sex couple, for example. ”
The practice has been replicated in the United States because the Houston Association of Realtors (HAR) will no longer use the term “master” to describe the master bedroom of a house on its accommodation lists.
The company told The Times that its property listing service will use “master bedroom” and “master bath,” noting that some members considered the word “master” to be sexist while others considered it to be racist.
A company spokesperson added: “The change to the master bedroom and the main bathroom was one of nine requests for review submitted by members.
“The overarching message was that some members were concerned about how the terms could be perceived by certain other agents and consumers.
“Based on the discussion that took place, more members viewed the terms as sexist than racist, although some considered them to be racist. ”
LEARN MORE: Covidiots rain on the parade of the city, according to CAROLE MALONE
“The word master has historically racist undertones.
“If it offended a buyer, seller or tenant, we would not hesitate to modify our advertising material to remove it.
“This is something we plan to do to prevent such offenses.”
This comes after Prime Minister Boris Johnson said people should not be “intimidated” to “take the knee” in support of the Black Lives Matter movement.
Speaking on LBC, the Prime Minister said he was not ready to follow the example of Labor leader Sir Keir Starmer – who was photographed in the symbolic act of support – saying that he believed in it “Substance” and not “gestures”.