Bill and Ted 3, an acquisition title for Orion, is the latest Hollywood studio film to opt for a non-traditional release and make itself available on premium VOD or streaming amid the ongoing pandemic and theater closures in the United States And in the world. Comparable titles include Judd Apatow Le roi the Staten Island and Jon Stewart Irresistible.
The photo – which was originally slated to hit theaters on August 21 – has been forced to change its opening date several times. Most recently, it was set for August 28. It’s still unclear when theaters in major markets like Los Angeles and New York can turn on the lights by then.
While tentpoles like Warner Bros. ‘ Principe or Disney Mulan may attempt to launch in a phased fashion as cinemas around the world reopen, smaller films such as Bill and Ted 3 or Staten Island are in a different position.
Insiders say Orion and the filmmakers have come to the conclusion that they need to modify their plans in order to give consumers a choice they feel comfortable with, and that a one-size-fits-all approach is no longer viable.
Internationally, where theaters have started to reopen in earnest, independent distributors in a number of markets are pursuing theatrical releases for Bill and Ted 3.
Orion, a division of MGM, is releasing the film in the United States through United Artists Releasing.
Historically, most mainstream theaters won’t play a movie that breaks the three-month window and debuts early at home. Drive-in theaters – a mainstay during the pandemic – and independent theaters are an exception. Staten Island was not made available to cinemas, while Irresistible was.
Look at the official Bill and Ted face the music trailer, released Thursday below.