Bidet maker Tushy wants to rename Buffalo Bills stadium

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Buffalo Bills fans have been complaining for years that their stadium looks like shit – and now it might have a toilet-themed name.Luxury bidet company Tushy announced on Wednesday a bid for the naming rights at Bills Stadium in Orchard Park, New York, after current sponsor New Era has been withdrawn from its own naming rights agreement with the team.

The company’s deal, valued at $ 12.5 million, would rename the venue “TUSHY Stadium”.

As part of this plan, Tushy hopes to make a splash in college sports: “Assuming the offer is accepted, TUSHY would like to work to bring a college football game to Orchard Park and host the very first” Toilet Bowl “.” the company said in a press release widely circulated on Twitter.

The offer also includes hundreds of portable toilets equipped with Tushy bidets for the parking lot and the tailgating areas of the Bills.

The Bills Stadium is one of the oldest arenas still in use in the NFL. Originally opened as Rich Stadium in 1973, the Bills first sold naming rights in 2016.

The offer follows a stellar year for the bidet maker, who was apparently full of money during the coronavirus pandemic. As states began to close, Tushy saw a large increase in sales as consumers began to hoard toilet paper, according to the trade publication Crunchbase.

In early April, Tushy had several remarkable sales days, apparently selling over a million dollars in bidets in one day.

It is not clear, however, whether Tushy’s offer will be taken seriously. MarketWatch reports that the former stadium sponsor paid the bills approximately three times Tushy’s offer for naming rights.

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