The BBC is due to end the tea time edition of Newsround after nearly 50 years, after concluding that children no longer use traditional TV channels when they come home from school.
The news show has produced an afternoon show since its launch by John Craven in 1972, but it has been hit hard by the change in viewing habits. It suffered from the switch from BBC One to CBBC and even during the lockdown each episode only attracted 24,000 viewers aged 6 to 12.
Instead, the BBC will focus on producing a single morning TV edition of Newsround aimed at schools, where it is often used by teachers in classrooms, in addition to investing in the program’s website. .
Stuart Rowson, head of discovery at BBC Children’s, said the company had to accept the reality that the best place to deliver news to young Britons was online: “The times have passed and nothing lasts forever. It’s not that kids don’t want the news… They just want to have it in a different format.
He said the morning edition of Newsround remained popular with teachers who showed it to children in classrooms to spark discussion. He estimated that about 750,000 children watched the bulletin every day in classrooms, with particular peaks around 9 am and 1 pm.
As a result, this newsletter will be reduced from five to eight minutes, with the hope that it will become popular when the children return to school in the fall.
Ofcom on Thursday approved changes to Newsround, along with other reforms that will allow the BBC to prioritize iPlayer as a hotbed for its children’s content.
Newsround staff have raised concerns about potential staff cuts and changes in work habits, in addition to the reduced visibility of the program as many children come to the site looking for episodes they have seen them at school.
However, Rowson said the goal was to reallocate Newsround’s budget to the internet, where easily understood coverage of the coronavirus program has been applauded. There would also be an increase in climate change and environmental coverage to reflect the interests of children.
“Whenever you play with a national treasure, people are always ready to throw stones. We want to effectively present the next generation of BBC audiences to BBC news. “