Amazon started selling the Echo Auto in France and added Spanish to its language options in the U.S. The new territory and language option is part of the company’s efforts to bring the Alexa voice assistant into the markets. people’s cars as quickly as possible, with half a dozen new countries selling the device since the start of the year.
This is Echo Auto
The Amazon Echo Auto integrates Alexa into a vehicle from a smartphone via a thin black rectangle that plugs into a USB port or 12-volt power outlet. The box contains eight microphones and connects to a car’s speakers via wire or Bluetooth, allowing users to speak with the voice assistant and hear responses as if the car was built with Alexa already in place. The car becomes a smart speaker, with the same capabilities as an Echo as well as location-based capabilities only accessible on the road.
In France, the Echo Auto costs € 60, or about $ 70, or $ 20 more than in the United States, where it debuted last October after a year of testing. In January, Amazon announced plans for international sales, starting with India. Since then, Amazon has started selling the Echo Auto in Australia, Ireland and the UK. Notably, buying the Echo Auto in France is more expensive not only compared to the United States, but also the United Kingdom and Ireland, where the price is around $ 62.
Learn a language
The arrival of Echo Auto in France also marks Amazon’s decision to develop Echo Auto’s potential customer base in another way, through language. Before France. India was the only country where the Echo Auto was sold that did not speak primarily English, and there is a huge population in India who are fluent in English too. India may be an exception due to the rapid increase in the number of vehicles with voice assistants and Alexa’s ability to speak Hindi. However, in France, the Echo Auto will of course speak French. At around the same time, Amazon decided to bring Spanish as a language option in the United States. These language updates might seem minimal, but no one wants to have to put in the effort to translate directions in their head while driving.
And Amazon has reason for at least a little optimism about Echo Auto, even with a higher price tag or limited language choices. Over a million Echo Autos were sold in the United States before the expedition even began. While Amazon will likely continue to push for more cars to be built with Alexa as the default voice assistant, encouraging people to use Alexa in cars will be crucial to the company’s efforts to make Alexa a tool that people use all the time throughout their day.
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