YouTube claims views of Black Lives Matter fundraising game ads break the rules


YouTube warned against videos that attempt to play its Adsense system by encouraging viewers to repeatedly watch the video or click on its ads to increase revenue. The behavior emerged when the YouTubers tried to find new creative ways to support the Black Lives Matter movement, with some promising to donate the advertising revenue generated by their videos.

The hope was that encouraging repeat views or clicks on ads would allow viewers to contribute to a worthy cause even if they did not have the resources to donate money directly. Now, however, some of these videos are deleted, Variety reports.

Although YouTube claims that creators are free to donate the advertising revenue generated by organic views, it claims that attempts to artificially inflate video statistics violate its rules. He warns that all videos that do, whether with their title, description or in the video content itself, will be removed from the platform, and the creator who downloaded it will not be paid for them. views or clicks. Advertisers will also not be charged.

“We realize that some of you have launched these efforts without a clear understanding of policies,” said the video platform, “so YouTube will donate to racial justice initiatives to recognize last week’s efforts. . YouTube also announced yesterday that it would donate $ 100 million to “amplify” the voices of black creators on its platform.

Instead, YouTube asks creators to add a “Donate” button to their videos when possible. Variety notes that there are now 40,000 channels that are eligible to use the feature, although nonprofits must meet a number of requirements to be eligible to receive money through the feature, including being a 501 (c) (3) public charity registered in the United States. and be a member of Google for Associations. Channels that are not eligible can use their end screens to link to nonprofits or fundraisers, said YouTube.


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